PPC and its Effect on Your Business
Paid Search has been around for quite some time, and if you think PPC “doesn’t work”, then be prepared to get hit with some knowledge.
First, make no mistake–paid search is paid advertising. It’s just like traditional shotgun-type advertising via traditional channels–print/radio/tv, but the MAJOR difference here is paid search on the internet IS TRACKABLE. Yes friend-game changed.
In fact, basically everything about it is trackable. You know how much traffic you’re getting. You know which pages get the most/least hits. You know how long people are spending on specific pages, and you also know which pages simply aren’t resonating with audiences. You can change your targeted keywords on the fly. This information is the lifeblood of the internet, especially the small business owner.
For example, if you’re an Omaha roofing contractor, you can A/B split-test on the fly, and even turn your ads off and on like a faucet. Try doing that with a tv, print, radio, or newspaper buy. You and I both know once it’s mocked-up and approved, that’s it, done.
So if you are still of the opinion that PPC “doesn’t work” in 2021, give us a jingle at 800-540-6382.